#Examples of data analysis methods series

You can transcribe with varying levels of specificity, and utilize various methods from doing it manually, with auto-transcription software, or by outsourcing to transcription services.

Learn more about qualitative methods of research here.Īfter conducting an interview, transcription will allow you to take the contents of the interview and effectively analyse it. It’s often used to understand a complex, multi-faceted phenomenon. Participants keep a diary log of what’s happening in their everyday lives.Ī case study is an in depth research approach to understand one particular person or group in their real life context. Learn more about observational research.ĭiary study is a way to collect data about a particular group over a period of time, to understand their in-context behavior, experiences, and activities. This happens in the natural environment of the participant group.

Observations are when a researcher goes on-site to a location to directly observe participants’ behavior. This is commonly used in market research for gathering feedback on product launches, marketing campaigns, service designs, or other concepts.

#Examples of data analysis methods series

In depth interviews are when the interviewer prepares a discussion guide and interviews a series of participants one on one to explore behaviors, description, and motivations. Interview coding is a great way to analyze what you find in these interviews.įocus groups are when you recruit a specific group of a target audience to participate in a group discussion led by a moderator. Learn more about semi-structured interviews. This allows for a balance between the structure of standardized questions, while allowing the interviewee to take the interview beyond the discussion guide. Semi-structured interviews are when the interviewer prepares a research discussion guide ahead of time to guide the conversation, but allows flexibility in the interview to go off-script. You should select a qualitative methodology that is best suited for answering your research questions. There are more methodologies than what I’ve listed here, but here are some examples. There are many methods of qualitative data collection methods, and each have their own unique advantages and disadvantages. Analysis deals with words, meaning, and interpretation. Qualitative research is research that utilizes non-numerical from methods such as observations, in depth interviews, or focus groups, or by analyzing content such as documents, or records.